Our Video
Artist: Jay Sean
Song: All Or Nothing
Genre: R&B
The video we have planned is challenging the typical conventions of the R&B. Our song is a slow tempo song so the audience can hear the lyrics which link with the storyline. Unlike a stereotypical R&B video the main focus is not always on the star although the song is about the main star persona. This makes it easier to create a narrative and concept which is the main focus in our video. Our concept can be recognised as the visual image relate to the lyrics being sang, almost like the singer it narrating it. Instead of creating a desirable representation our video show the harsh reality of the real world. This is so audiences are not fooled and can relate to there own life which makes our video appealing in this way. The video show the how love will not always last.
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